Marketing Analysis (segmentation)

Description

I will attach template and discussion post for the week is also below. The product is an all natural dog food called Prime Nature Chow. Off course need it to be plagiarism free.

You will create a target market analysis for the new product for the pet supply company. Describe in detail the target market of the pet supply store, including the
demographic, geographic, and psychographic details. Describe the needs and wants of this target market and how this new product will satisfy one or more of
these needs or will appeal to a want of the target market.
Prompt: For this milestone, you will submit a short paper using the template provided in which you conduct a target market analysis. This analysis should focus
on the new product the pet supply store is selling, not the company itself. It should provide information about the demographic (age, marital status, education,
income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market.
Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a
need.
Guidelines for Submission: Using the template provided, your target market analysis must be 1 to 2 pages in length (plus a cover page and references) and must
be written in APA format (6th edition). Use double spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Target Market –
Demographic
Identifies multiple different demographic
characteristics of the pet supply store
company’s target market and describes their
relevance for marketing
Identifies different demographic
characteristics of the target market;
however, description is insufficient or
relevance for marketing is absent
Does not identify the demographic target
market information
20
Target Market –
Geographic
Provides detailed geographic information on
the company’s target market
Provides geographic information on the
company’s target market, but significant
information is absent or insufficiently
described
Does not provide geographic information on
the company’s target market
20
Target Market –
Psychographic
Provides a comprehensive description the
psychographic characteristics of the pet
supply store company’s target market
Provides a description the psychographic
characteristics of the pet supply store
company’s target market; however,
description is too general or key aspects are
not included
Does not provide a description the
psychographic characteristics of the pet
supply store company’s target market
20
Target Market –
Wants and Needs
Identifies the company’s target market’s
wants and needs and explains why the
product will appeal to those wants or needs
Identifies the target market’s wants and
needs, but does not sufficiently explain how
the product appeals to those wants and
needs
Does not identify target market’s wants and
needs
20
Articulation of
Response
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
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Hello:

I chose 34102, Naples, FL. TO be exact the 5th Ave area. The area is known for restaurants, outside dining, boutiques, jewelry stores and art galleries. 5th ave is a popular destination for local residents and visitors. It is walking distance to the beach, making the area extremely popular.

The average household does not have children. Also the average age is 55 and up. Naples FL is a very popular destination for foreign visitors and businesses and products get global exposure. Residents are mostly retired or professionals. Because most of the community is retired, is very common for the average household to have a dog.

In average, people are out on daily basis, and thousands are spent weekly on local shopping. The average customer purchases groceries from local, all natural stores and Whole Foods. At this location financials is not and issue and staying healthy to enjoy retirement is a must, purchasing natural and organic products very popular.

The average resident has a dog that travels everywhere with its owner. This area is the typical area where you see a dog in every convertible car and a lady “walking” a dog in a stroller. Stores in the area provide water and snacks for the dogs. Word of mouth is great, but also providing samples and advertising in those stores would create awareness of the product.

International Business