Market Entry, Primark to Nigeria

Primark
You are going to present a market research report in to the potential for your chosen organisation (Primark) to develop in to a specific international market.

The question:
1. Some detail of how you selected the chosen international market and why others were eliminated (This the question that you need to answer)
Key points:
• Give reasons, Why Nigeria? For example: is there a big demand in the market? And give example why others were eliminated.
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Important notes:
The following are other questions that are related, but for now I would like from you to answer the above task. I provided you these just to give you a background about the whole task.

• A brief background to the organisation or product
• Some detail of how you selected the chosen international market and why others were eliminated
• Market research and other background information on the chosen market. This should include competitors, market size, market structure, strategic issues and any overall changes experienced in the last 5 years
• A detailed competitive analysis of the international market including size, products or ranges sold and how they approach the market
• An evaluation of the strategic options available to the chosen organisation in the international market
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Structure:
Break it into key points and provide explanation under each point.
References:
Harvard references use reliable resources, ex: journal articles, website, books, and references in text.