Resources: Managing Hospitality Issues simulation, the same one used last week located on the student web page.

• Prepare a 1,200 to 1,600-word summary in which you analyze and address the following:

o Define the relationship between differentiation and positioning of products or services.
o Define and describe the influence of the product life cycle on marketing.
o Analyze the simulation and use your results to demonstrate / illustrate the key concepts discussed above (including what actions were taken, why they were taken, the results and recommendations for improvement). Specifically, did the repositioning of the product(s) in the simulation have the expected results? Why or why not? What effect did the product life cycle have on the product(s) in the simulation? Why was this the case?
Speak about how he defends himself against the accusations against him