Using the provided case study (Kodak and the Digital Revolution €“ 1983 to 2003) as a basis, combined with your
further research, critically evaluate how Eastman Kodak Company (Kodak) managed innovation and change since 1975.
Following your analysis and evaluation, provide a conclusion that considers what key general lessons can be learnt
from a study of Kodak about the management of innovation and change.

identify and analyse the key innovation and change issues faced by Kodak and in your critical evaluation of how
innovation and change were managed apply relevant theories (concepts, frameworks, models etc.) from the
lecture/workshop sessions and your study of the recommended reading list.