CASE STUDY QUESTIONS

1. Use the value chain and competitive forces

 models to evaluate the impact of the Internet on

book publishers and book retail stores such as

B&N.

2. How are B&N and the book  publishers changing

their business models to deal with the Internet

and e-book technology?

3. Will B&N”s new strategy be successful? Explain

your answer.

4. Is there anything else B&N and the book

 publishers should be doing to stimulate more

 business?