Management and Marketing

Order Description

it is two essays for exams each one 3 pages please.
one in Management and the other one in Marketing .

for each one I need 3 references .

analyse the importance of two Management theories and how relevant are today?

second one: for Marketing
Branding:
– Defenition of brand.
– What breands are.
– What are the benefits of brand ( to the company, to the customers ).
– Understand the Brand development stages.
– core value ,core proposition (function and emotion values ) How bran communicate ( what brand do for you , how brand make you feel).
– Brand equity ( tangible attibute of a brand ).
– What make brand competitve .
_ why are some brands better than others.
What make brand distinct. ( Harley Davidson ) EX.