Major Case Analysis and Evaluation
Length: 1700 words (1500 words of analysis and approximately 200 words of referencing)
Questions
Read the ‘Emerging Nokia’ case that is attached and then respond to the following questions.
Using the most relevant frameworks and concepts (attached file)evaluate and analyse the competition that Nokia faced between 1995 and 2010.
Identify and critically analyse any five (5) factors that contributed to Nokia sustaining its competitive position during the 1995 and 2010 period.
Identify four (4) challenges you think Nokia might face in one of the emerging markets mentioned in the case and recommend ways that Nokia can address each of these challenges so as to enhance its performance post 2010. Justify your answer.
These models, frameworks and tools you may use to answer the questions: 8 elemets of thought; Input/Output Model; The Role of Managers; Stakeholders analysis; Macro level analysis-PESTLE; Industry analysis-Five Forces Model& Competitor Profiling&analysis; Requirements for Competitor analysis; Market Position on Strategy; Internal analysis-Capabilities and Competitive Advantage; Value Chain Analysis; Ethical and social issues and Critical Thinking; Hofstede’s Theory of Cultural Dimensions; An ethical framework in a business context; Risks to ethical business conduct; Critical thinking and business ethics.
Assessment Criteria
Demonstrate knowledge of frameworks and business concepts. 35%
Show evidence of critical thinking in analysing the assigned case. 30%
Demonstrate responsible application of ethical and social awareness. 20%
Use of accurate and effective academic writing style. (10%)
Formatting and layout
Fonts and spacing: Arial, 14 points for headings and 12 points for the body, double spaced, black and white, 2.5 margins all around. You may use colour only for graphic materials such as pictures and visual illustrations to support your assignment.
Margin: left-justified or left aligned online. Please do not use blockjustified or flush left or right.
Tables and figures must all be labelled and numbered.
Suggested Structure
Executive Summary
Introduction and Summary of Case Study
Analysis and Evaluation of the Competition Nokia faced between 1995 and 2010
Identification and Critical Analysis of five (5) factors that contributed to Nokia sustaining its competitive position
Identification of four (4) future challenges in one emerging market
Recommendations to overcome the challenges
Conclusion
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Posted on May 13, 2016Author TutorCategories Question, Questions