Mac Checken

I would like you to make me marketing plan by answering the three following questions:

1- Can you identify the core competencies of yours company? Do they currently contribute to a competitive advantage? If not, what changes could your company make to

establish a competitive advantage?

2- Conduct a SWOT analysis of your company to identify its strengths and weaknesses. Continue your analysis to include the business environment, discovering any

opportunities that exist or threats that may affect your company.

3- Using the information from your SWOT analysis, have you identified any opportunities that are a good match with your company’s core competencies? Likewise, have you

discovered any weaknesses  that could be converted to strengths through careful marketing planning?