MA in International Business Management

BSM103 – International Business Strategy
Assignment 1 – Retake
Please read carefully the ‘United Nations Climate Change Conference 2009’ case study found in the textbook of Clegg et al. (2012), pages 290-292. You are asked to study the United Kingdom (developed country), China (developing country) and Greenpeace (non-profit organization) that participated at the conference. Answer the following questions:

? a) What are the missions and visions and b) what are the 3 major strategic objectives and goals of each of the three participants before coming to the conference? (40 points)
? What general strategies would you devise and recommend to each of the three participants to achieve the above?

? Which decision-making approach and which choices should each of them follow in order to make the conference a success for all?
Should you deem it necessary, please feel free to supplement the case study material with external, secondary information.
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