Logistics within the Business Organization
1. Why have supply chain management issues often been ignored by senior management?

2. Describe the strategy you would employ to sell senior management on the benefits of focusing more attention on supply chain management. (Be sure in addressing the strategy question that you incorporate examples from Abercrombie & Fitch’s experience described in Dutton’s article and the suggestions noted in Rudski’s article)

3. Discuss the benefits that might be gained from working closely with 3PLs, 4PLs and vendors in promoting supply chain management initiatives to senior management?