Leading Organisational Change

Part 1 :Why have creativity and innovation always played such important roles in the evolution and success of business organisations in the past and today (also talk about the importance of innovation in the past and present with example and a brief about the greatest innovation in human history)(3000 words)?

Reference : Forster, N. (2012 – Second Edition), Maximum Performance: A Practical Guide to Leading and Managing People at Work

Part 2: With reference to two real-life companies(choose two of the following companies as example : Apple, Amazon, Google ), how can business organisations create working cultures that support continuous creativity, innovation and evolution (4000 words)?

Reference : Forster, N. (2012 – Second Edition), Maximum Performance: A Practical Guide to Leading and Managing People at Work