INTERNATIONAL BUSINESS

PAPER REQUIREMENTS

DR. DENA BATEH

Paper Requirements:

1.  Choose from one of the following topics below to be approved by the professor.

2.  Type a 10-15page, double-spaced paper using either MLA Citation Method or Footnotes.

At least 10 academic sources must be used.

NOTE:  Papers uncited or not cited properly will be penalized.  Please refer to the ACADEMIC INTEGRITY STATEMENT on the SYLLABUS as well as Berkeley College”s HONOR CODE.

3.  ALL PAPER MUST BE SUBMITTED VIA SAFE ASSIGNMENT AT THE END OF WEEK 9 (AS PER PROFESSOR”S INSTRUCTIONS). 

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ANY PAPER SUBMITTED LATE WILL RECEIVE A 10% DEDUCTION FOR EACH DAY LATE (WITH A MAXIMUM AMOUNT OF TIME FOR LATENESS).

THE PROFESSOR DOES NOTACCEPT PAPERS VIA EMAIL.
  IF YOU HAVE DIFFICULTIES SUBMITTING YOUR PAPER VIA SAFE ASSIGNMENT, CALL THE HELPDESK IMMEDIATELY TO CREATE A HELPDESK TICKET.  ONCE YOU HAVE THE TICKET NUMBER, EMAIL ONLY THE TICKET NUMBER TO ME. 

YOU MUST STILL SUBMIT YOUR PAPER VIA SAFE ASSIGNMENT ONCE THE ISSUE IS RESOLVED. 

ONCE AGAIN, I DO NOT ACCEPT PAPERS VIA EMAIL.  NO EXCEPTIONS. 

Paper Topics

Global Management

Leadership development in a Global context

Skill development for international leadership personalities

Career opportunities of international managers

The impact of multinationals on host countries 

Developing effective cross-cultural training seminars

International Marketing

International market entry strategies

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Developing of a marketing mix for SME when entering specific international markets

Low budget marketing strategies for SME in their internationalization process

Consumer Behavior Consumer reactions to Western advertising

Consumer behavior in Japan/China/Korea

What luxury value perceptions drive consumers buying behavior in international markets?

Response of young consumers on gender stereotypes of global brands

Developing brand equity in cross-cultural contexts

Business Culture Design management: corporate image / product image of an international company

What are the impacts of gender on management development in different cultures?

Human Resource Management

Expatriate management

Development of IHRM strategies

How to develop competences of foreign employees to achieve the companies´ goals

Internationalization of SMEs

Born Global firms

Internationalization challenges of MSMEs

Which emotional knowledge can expatriates gain during their overseas assignment?

Which emotional knowledge can expatriates gain during their overseas assignment?

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