1. As an advertising executive who is working with a creative, which advertising theory do you think the best fits the release and subsequent advertising for Kindle?2. What should be the leverage point in a commercial for kindle?3. What type of advertising appeal, or sets of appeals, should be used in promoting Kindle?4. What should be the headline of a Kindle ad? Why?5. Design a print ad promoting Kindle, identity which appeal you used and explain why you chose it.