The Case of the New Apple, Inc.

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Read the article:
Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from
http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2
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Assignment Instructions:
Develop a two- to three-page paper that addresses the following:

• Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";”>Is Apple’s brand in jeopardy following the death of Steve Jobs?
  
• Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";”>There is no place for Apple to go but down. Synthesize the generic strategies and segmentation strategies that Apple can implement to prevent going down.
  
• Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";”>What do you expect from Apple in the future ? Will Apple experience a continuation of its current trajectory or will Apple’s good fortune change?
  

Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";”>Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.