iPod-iTunes busines
Compare and contrast one of the following topics in two cultures (other than your own), providing an analysis of the similarities and differences, and
March 20, 2020Project execution
March 20, 2020iPod-iTunes busines
iPod-iTunes busines
Questions
1. The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple?
• It asks if Steve Jobs found some formula (resources/capabilities/business models?) that can be a source of sustainable competitive advantage.
• Think about what disruptive technology/process Apple introduced to the industry, then apply VRIO framework.
2. How would you assess Apple’s initial strategy for the iPhone (This is not covered in the case, you will need to research Apple’s iPhone Strategy independently)? Why did Apple change so quickly to a different strategy?
