Marketing

Investigate the potential opportunities of selling Vanbiere (beer brew) in the UK market.

1.   Vanbiere
Your   company   is   a   small  independent  brewery,   currently   selling   a   range   of   premium
priced   traditional   bottled  beers  branded  as   Vanbiere   in   your   home  market  of
Belgium.   Your   Managing  Director  has  asked  you,   the   Marketing  team,   to
investigate   the  potential  opportunities  of  selling  Vanbiere  in  the  UK market.

Your  task:
€¢   Research   your   industry   from   the   perspective   of   a   potential   new   entrant  to
the  UK market
€¢   Analyse  the   marketing  environment  and   assess   the   potential   opportunities
and  likely obstacles  that  face  the  company
€¢   On  the   basis  of   the   above   analysis  what  recommendations   would  you   make
about possible marketing strategies
€¢   The   company   is   entirely  fictitious   and   you   should   not  assume  that   it   is
supposed  to  represent  a  specific company
€¢   Note:  You   should   start   by   reading  the   corresponding   section   in   the   module
manual and  checking  Group  Assignment on Bb for help.