Introduction to IMC/The Role of IMC in the Marketing Process (Chapter 1&2)

Watch the following P&G commercial: http://www.youtube.com/watch?v=0ruHOaHrGnQ and check the following P&G site on Facebook: http://www.facebook.com/thankyoumom. Based on what you have learned so far, discuss how various IMC tools can be used by companies such as P&G to build and maintain relationships with their customers in the case of London Olympics 2012.
Your blog entry should be no more than 300 words.
Make sure you spell check your work for grammatical errors and typos.