Title: Background information and rationale of the Royal Ascot event
Introduction and conclusion are not required.
-total 250 words

Structure
Background information:
-you should provide the history of the event (eg when was it first held and where?)
-When it was open to public to attend?
-how it was developed ( eg in terms of numbers of attendees over the years)

Rationale:
-Why it has or is being held?
-Why is it open to public to attend? (Roles of events in tourism: event as attractions? Events as animators? Event as image makers? Event and place marketing? Event as catalyst?)
-how this event relates to tourism?