Intensive, Selective, and Exclusive Distribution Strategies
Learn as much as possible about the biases, education, age, status, style, and personal and professional concerns of your receivers. An audience-cente
August 10, 2020analyze a group or team of which you are/were a member/participant
August 10, 2020Intensive, Selective, and Exclusive Distribution Strategies
Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution.
Then select an example of a product or service for each level of distribution intensity. Why do you think this might be the case? Explain your answer.
(example: intensive distribution would apply for bottled water, as this is a convenience product that the brand wants available to everyone & everywhere; supermarkets, drug stores, vending machines, etc.)
