IMC proposal for Nintendo WiiU
– Executive summary
– Market or industry definition and parameters. (Example: the value of the industry in UK) :
What are the segments in the market?
– Situation Analysis (Micro and macro) :
Market dynamics & trends focussing on opportunities and threats (How will you deal with opportunities and threats )?
– PEST ANALYSIS (ALL IN UK)
– SWOT analysis (Matrix) should be in a table and how will you solve each weakness and threat? Plus how will you make use of the opportunity? ) all in one table.

€¢ Competitor evaluation (Sony and Microsoft) with leading to summation of relative strengths and weaknesses
Overview of selected brand €“ current overview of Nintendo’s WiiU
Outline of current brand’s marketing activity with a focus on communications (What are their current marketing activities?)
This should answer the question: where are we now?
Overview of selected brand Outline of current brand’s marketing activity
with a focus on communications
€¢ This should answer the question: where are we now?
Clarification of strategic marketing opportunity to be developed for the brand detailing the recommendation for future. SWOT/ Ansoff /Keller (Brand)
This should answer the question: Where do we want to be?
€¢ (Smart Objectives) The quantified marketing objectives and the implications for the Integrated Marketing Communications.

Summary of financial analysis ( financial analysis of the consoles from product release in Nov 2012 till date competing with PS4 and XboxOne whcich were released only in 2013) €“ type in google :

VG charts UK you will find the sales figures there ) as appropriate throughout the discussion (including competitors)
Summary -outlining the proposal for marketing communications (What are the marketing tools you will use to communicate the selected product? (must be in UK) :
– More advertising? Where and how? What medium ? if TV make sure there is a budget for that , or radio which should be based on previous spendings (In the UK)
– PR events? Where in uk? Is it in London? and how ? why using the events? Eventully to increase awareness . Example (have gaming competitions)
– Include a table of timeline of the of the campaign. (will attach an example)

Your discussion must be presented using appropriate analytical frameworks.
PEST/ SWOT/Ansoff/4Ps/ Keller etc
€¢ ADDITIONAL COMMENTS
€¢ IMC proposal should be an outline of what are you Proposing
€¢ Make sure that the product is (WiiU) not (Wii) .
€¢ All data should be UK based.
€¢ Financial analysis should be critically analysed (Mention why the sales dropped? What happened)
€¢ Please note that the focus is on WiiU , not Nintendo’s other products.
€¢ You should propose Ansoff Matrix for the future + use Theory (not just listing them)
€¢ Budget should be allocated (Look at the prices of advertisments of different media in UK , list the prices based on the type of medium and time of the advertisement)
€¢ Indirect competitors might be mobile games and other tablet games.