Individual Written report – 2000 word (50%)

The success of e-commerce for any company, especially if it is not a well-known

name, is greatly dependent on the appropriate design of its website, and its

implementation of busniness models.

Students will be required to describe and formulate a plan which will take into

consideration the eight key components of an effective business model listed below.

The eight key components of an effective business model are:

1. Value proposition

2. Revenue model

3. Market opportunity

4. Competitive environment

5. Competitive advantage

6. Market strategy

7. Organizational development

8. Management team

To complete this task you need to:

? Select an appropriate e-commerce organisation.

? Analyse the impact of all 8 Key Elements of a Business Model within the

organisation.

? Assess key areas the organisation needs to address in regards to security,

legal and ethical issues.

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