*** Integrated Marketing Communications Strategy***
PLZ JUST ANSWER THE FOLLOWING QUESTIONS.
•What IMC tools are going to be used in the future?

•Is there high awareness of the brand? Do consumers have a favorable attitude towards the brand?

•Will the brand have an advertising program? What are its objectives? What messages do these programs convey? What are its favorite media outlets?

•Will the brand engage in sales promotion? What types of sales promotion will it use? Have the sales promotions been successful (as far as you can tell)?

•Will the brand use public relations and publicity? When? For what reasons?

•Will the brand sponsor events or engage in activities that create experiences?

•What IMC tools does the brand favor to create/improve its brand equity?
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Posted on May 3, 2016Author TutorCategories Question, Questions