The paper examines the importance of the managers keeping their promise, as well as the employees. The managers and the employees are the key players in the running and the success of any business entity. Their commitment towards the achievement of the business goals and objectives serves the purpose of keeping their word to steer head the business through the competitive clutter. It is, therefore, imperative that the two key players assume their responsibilities and develop commitment to ensuring good performance of the business.

Importance of keeping your words as an employee

Customer retention

A downfall of many companies lies on the concept of customer-employee relationship. Studies show that when employees apply good retention strategy to the customers, it fosters a long lasting relationship, and they are likely to introduce other customers to the company in the form of verbal referrals. The customers are likely to purchase more from the business since they will be completely satisfied with the service the employees are offering them. The result of the repeat business with the customer is a win-proposition for the business as a customer will tend to reduce the cost of looking for another vendor offering the same product or service (Wreden 181).

Low cost for customer acquisition

The process of acquiring new customers comes along with some costs such as advertising, demos, meeting, follow-up costs and many others. Employees who keep their word in a business such as giving the best services means that the customers will become aware about the operation of the business and the quality of its output, thus reducing the cost involved in getting new customers. In addition, when employees keep their word to the customers, it enhances a great interaction between the customers and the business. Many businesses are now focused towards keeping their employees satisfied, so that they can establish loyalty with the customers by providing tailored made services in order to meets specific needs of the customers (Jackson, Randall and Steve 574).

Growth of the business

Since the objective of any business owner is to make a profit, the success of any organization depends on the performance of the employees. Breaking the business code ethics by the employees is bad for the success of the business. The performance of the business commences when the employee joins the business. The employees’ commitment to their words directly influences the output and the growth of the company. A company having workers who are committed to their work, get opportunities that enhance growth and development, add knowledge, skills and promote job effectiveness. Employees’ contributions translate to the overall improvement of the workforce and realization of the companies goals (Allen 89).

Improvement of the quality of the product

The development of an innovative, high-quality products lies on the employees’ performance. They play an integral role of the production process in the realization of the business goals. They engage in design, quality assurance and marketing of the product. Therefore, employees who are proficient in the production process provide commodities that the customers need and, as a result, create a strong customer base. Employees who are committed to maintaining the quality of the product will engage in control of the quality of the service or the product to ensure the intended standards the company has set forth are met. They also participate in quality circles to assess and recommend on the quality of the product. The aim is to ensure the business meets its word by maintaining quality, efficiency and high productivity to its customers (Evans 151).

Maintaining the business brand

Development of a business brand is important as it allows a business to create a strong relationship with the customers in a way that promotes the brand loyalty and gives the business an opportunity to expand. Therefore, it is paramount to determine how the employees communicate with the customers in their daily encounters since the employee’s word to the customers can steer the company to a profit end, or down the drain. The essence of the brand values rests on the employees’ commitment, and they can communicate these values to the customers and cut through the competitive clutter (Parboteeah and John 469).

Importance of keeping your words as a manager

Building a good relationship with the employees

The cornerstone to having a strong relationship with the employees lies on the ability of the managers to maintain their words to the employees. Whether the promise can be implied or factual, managers who keep their word to the employees deliver fairness at the workplace. For example, a manager promising promotion and bonus to the employees should ensure he fulfills the promise by being true to their words; As a result, the trust will increase as well as the personal production. However, managers who give excuses to the employees lose their trust and the personal production declines (Dummies 496).

Reduced costs of running the business

Managers who do not keep their promises can incur costs to their careers. For example, a company with employees whose complains involves unfulfilled promises by the manager such as salary increase, compensations, payment of overtime, results to employees turning to other lucrative jobs where workers are treated well by the bosses. The business incurs extra costs of hiring new employees. Moreover, some managers’ patience easily wears thin and they have a lot of excuses for not having commitment for their promises. They may be reluctant to use a planning system, taking notes during the meeting and develop the habit of making excuses. Refusing to take actions leads to mismanagement of resources and increased cost which could have otherwise been cut off by taking management responsibilities (Satzinger, Robert and Stephen 104).

Customer satisfaction

The nature of the customer’s demand is that it is always changing in nature; therefore, the organization should continue to adjust the operations of the organization in order to meet the customer’s satisfaction. As such, a successful organization requires a manager who can keep the needs of the customers first, and include them during the decision making process. Managers who respond quickly to the demands of the customers with new technologies and ideas with the aim to improve the products or services, exceeds the customers expectation and surpasses the competition. As such, there should be a reflection of the customers needs in the overall planning and implementation plan for quality output (Dow and Bruce 264).

A stable corporate structure

I respect to corporate structure, organizations which use rational management differ from those that use steep hierarchy between bottom workers and the executives. For instance, institutions which use bureaucratic control as their communication channel can lead to difficulties for new employees working slowly up the corporate ladder. Considering the steep hierarchy of such organizations, such companies require managers who listen and attend to the needs of those at the bottom of the chain of command. Therefore, a manager who is committed towards fostering good relationship by ensuring all the needs of the subordinate staff members are addressed promotes a stable corporate structure (Roger, Richard, Lynn and Helen 49).

Promoting leadership

Every business requires a leader to meet its goals. It is therefore imperative for managers to demonstrate leadership by showing willingness to tell the truth about the issues concerning the organization. Whether the truth is bitter or good, it normally helps worker to make positive contributions and solve problem affecting the business. For example, the manager may promise a salary increment but due to economic downturns, the business may not be in a position to meet the wage bills of the employees. Despite the manager promised salary increment, he should come forth and explain to the employees the truth of the uncertainty. As such, keeping the word even when the business is under turmoil will encourage workers dedication to the organization’s goals and demonstrate unwavering leadership (Evans 89).

Conclusion

For every organization to survive in today’s competitive business environment there is the need to embrace knowledge-based economy revolution. The managers should always be a step ahead at knowing the interests of the employees, customers and other stakeholders so that they can implement policies and goals that they can fulfill. The role of the manager is to ensure the smooth running of the business by showing commitment to their decisions and promises. On the other hand, the employees promise to inject the human capital can bring higher performance of the business since they are close to the customers. They can obtain useful feedback about what the customer values and promote the business to a competitive corporate climate.

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