importance of establishing a “value proposition” for your customers. What is a value proposition?/ Overcoming Resistance to Change

In our readings and written assignments for this learning plan, we’ll examine the importance of establishing a “value proposition” for your customers. What is a value
proposition? To find out, VIEW this YouTube video hosted by product180dotcom. 3.PRACTICE market analysis. For each of the following websites, ANALYZE the segmentation
/ target approach strategy. Which of the types of segmentation you read about in Chapter 8 of MKTG9 (pp. 137 – 143) do you see occuring here? Do you feel that the
segment is or is not sufficiently defined? Why or why not? ?iVillage ?Popular Hispanics ?BuzzFeed LP.2.1 Share your market analysis of one of the websites you viewed
in Learning Activity 3. Which of the types of segmentation you read about in Chapter 8 of MKTG9 (pp. 137 – 143) do you see occurring here? How do you know? Give
specific evidence of things you see on the website (i.e., topics of articles, ads, language used) that tell you the website is targeting a particular segment. Conclude
your analysis with a discussion of whether this website’s target is or is not sufficiently defined. Why or why not? LP2.2 DISCUSSION Explain why strategic prospecting
is an important activity for salespeople. What are the objectives of strategic prospecting? Why is it difficult for some salespeople? What are the major components of
a strategic prospecting plan?

Discussion 2: Overcoming Resistance to Change

Actions for Discussion 2: Overcoming Resistance to Change

To tap into the experience of battle-tested soldiers, the U.S. Army recently began encouraging personnel from all ranks to go online and collaboratively rewrite some
of the Army’s field manuals in a Wikipedia-like fashion. When the rank and file showed little interest, one retired colonel suggested that top leaders should make
soldiers participate.
Using the NAU library, research strategies for overcoming resistance to change. Does coercion seem like a good way to implement this type of change? Based upon your
research provide an alternate option and explain why it would be preferable to coersion. Cite your sources (at least 2 scholarly/professional sources). Discuss. Your
answer should be a minimum of 250 words.