Identifying KPI’s

Order Description
Browse the Reebok website. One of the site’s communication objectives is to differentiate Reebok’s brand from its competitors .To do this, the site features content and functionality relating to its Be More Human branding initiative. Your task is to identify 2-3 Output Key Performace Indicator (KPIs) (and corresponding Attitudinal and Behavioral ones) just for this content and functionality. Briefly explain your thought process in developing your KPIs.