Paper instructions:
Interview a business owner/manager or someone who is in charge of marketing. Create 6-8 questions that focus on identifying how the company conducts market research and/or implements new marketing plans based on identified customer needs/wants. Also, understand how the interviewee addresses segmentation, targeting and position of their product/service/company.

Submit your interview questions and answers. Also include an introductory paragraph that includes what you expect the manager so say prior to conducting the interview. Finally include a concluding paragraph that describes where the manager’s responses were different than you had expected.