Identify sources of information, methods of collection and analysis suitable for international and global marketing.

Literary Analysis of Franz Kafkas Metamorphosis
August 7, 2020
Please turn to Chapter 12 in The Psychology Major and locate the #12 Ethics Scenarios. Please select two of the scenarios and respond to the questions
August 8, 2020

Identify sources of information, methods of collection and analysis suitable for international and global marketing.

On successful completion of the module, the student should be able to:
Identify sources of information, methods of collection and analysis suitable for international and global marketing.
Compare and contrast international and global business environments.
Evaluate different international and global marketing strategies , planning and implementation.
Use the tools of analysis and decision-making in the preparation of marketing plans to real-world settings.
Construct a convincing and comprehensive strategic marketing plan with accompanying costs and schedules.
Identify and analyse ethical and environmental factors relating to international and global marketing