Identify at least one organization or individual that has creatively negotiated the opportunities and challenges that communication industries face in

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Identify at least one organization or individual that has creatively negotiated the opportunities and challenges that communication industries face in

Order DescriptionAssessment task : Research Paper Length: 2,000 words Task: Identify at least one organization or individual that has creatively negotiated the opportunities and challenges that communication industries face in the 21st century. Write a 2000-word essay based on the following: How has this individual or organization demonstrated a creative response to the opportunities and challenges that characterize the communications landscape in the 21st century?
You may choose any of the following: a website; a news source; filmmakers or actors; musicians; marketing personnel (or examples) from PR or advertising; journalists; advocacy, political or NGO groups; writers.Tips/ requirements from tutor:
the organization or individual is better to be word famous or international. For instance, Google. (dont write Google)
Pay attention to the accuracy of reference. If you quote or use a particular argument for a journal publication. Please provide page number in your reference, For example (page xx, author, year).
MUST write CRITICALLY not DESCRIPTIVELY.
Analyze should be critical and relevant
talk about how person/ organization use social media to achieve their goal
You should discuss globalization, customization, digitization or personalization or commercialization of an individual or organization in the essay.
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