Identify and assess what three key actions your brand, as a business, would need to take to implement and make the most of this increasingly important

Choose a fashion brand of your choice and discuss how the brand might develop a competitive development strategy to engage with the needs of the consumer tribe that LSN Global have named as Fabs Choose a fashion brand. (Please note take care having read the article to choose a brand whose values are potentially in alignment with those of the consumer tribe known as Fabs.) Discuss and propose what your brand could strategically do to engage the consumer tribe known as Fabs. (Please take into consideration the brands identity.) Identify and assess what three key actions your brand, as a business, would need to take to implement and make the most of this increasingly important market

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