Task 2 (LO 3: 3.1, 3.2, 3.3; LO 4: 4.1, 4.2, 4.3)

How has the market structure of the airline industry and the interplay of different players and forces in the market impacted the pricing and demand for airline seats? Provide suitable examples of BA’s response (LO 3.1, 3.2). Identify, with specific examples, how British Airways has been impacted by the working practices and cultures of the countries where they predominantly operate (LO 3.3).

Discuss the impact of global changes in trade regime caused by organisations such as WTO and other international civil aviation and tourism bodies on British airways (LO 4.1). What are the other global factors, including policies/regulations of government players which may impact BA? Can EU policies on travel, competition or aviation impact British Airways? In conclusion, what measures can be taken by BA in order to remain competitive? (LO 4.2, 4.3)

To achieve M3, you need consistent and logical development of principles/concepts for the intended audience with the help of appropriate methods of communication to understand the behaviour of organisations in their market environment.

To achieve D2, you need to accommodate the unforeseen area and the activities should have been managed efficiently to understand the behaviour of organisations in their market environment.

To achieve D3, you need to apply creative innovation and self –evaluation to be able to assess the significance of the global factors that shape national business activities.