How can corporate social responsibility impact on competitive advantage for small and medium business in France?

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(A case study of business name in France )
Pease note the following:
ASSSESSMENT BRIEF:
Analysis should be based on concepts from the following areas:
A.Strategic Management (a couple of points only)
1. Strategic analysis
2. Strategic choice
3. Strategic implementation
4. Analysis of strategies at various levels
5. Use of appropriate models for analysis
6. Analysis of resources, competencies and capabilities
7. Recommended Strategies

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B.Financial Analysis and Management (a couple of points only)
1. Company?s Financial Position
2. Choose Ratios as appropriate (examples given below)
3. Ratio Analysis
4. Comparison of company?s ratios with prior year?s performance, industry average
5. Liquidity Analysis Ratio
6. Profitability Analysis Ratio
7. Activity Analysis Ratio
8. Capital Structure Analysis Ratio
9. Assessment of cash flow position
10. Identify strengths/weakness/problems to comment on / recommend solutions for.

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C. International Business (a couple of points only)
1. International expansion
2. Country analysis
3. Overcoming barriers
Research
Evidence of secondary data analysis Competitor analysis,

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Comparison of company growth rate with the industry growth rate. Market share of the company Analysis of competitor strategies

Note
In the absence of information, you will be required to make actionable assumptions upon which to base your proposals.

How will the students be assessed
Achievement of the Case Study Brief
Clear Terms of Reference
Use of Course Modules
Use of Key Concepts
Use of Models
Supporting Evidence and Relevant Research
Word Count Limitation

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Structure of the report
? Cover Page
? Executive Summary
? Acknowledgements
? Table of Content
? Body of the Case Study
o Introduction to the organization
? Background of the study

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? Statement of the problem
? Research aims and objectives
o Case brief: Description of the situation
o Problem statement, plan of analysis and findings
? The broad strategies required to achieve this forecasted position
? A plan of action to achieve the implementation and its resource requirements
? A performance monitoring system with periodic reviews
? A summary of next steps to be taken
? How you can assist the company in transformation with your solutions and recommendations
o Analysis (based on the concepts, theories, models studied)

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? An assessment of the current position (derived from the concepts, theories and models studied)
o Proposed solution to problem
? Recommendations , conclusion, scope for further research and the limitations of the study.
? Proposed business plan
? A forecast of where the company could be in 3 to 5 years time.
o References
? Appendix and other relevant materials like financial reports etc.

Chapter A4 Pages Word Usage
1 Introduction (to state rationale and Aims and objectives) 2-3
500-1000 words

2 Case brief: Description of the situation Assumptions and Scope of the

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study
2-3
1000 words

3 Problem statement and plan of analysis 3-4
3000-4000 words

4 Analysis and findings
15-20
4000-5000 words

5 Proposed solution to problem / Recommendations, Limitations of the Analysis 5-8
1500 words

Appendices (data,references), Documentation

Note: this should consider the three areas mentioned before, A, B, C?.

? Make sure you consider the following

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o Identify the real problem, focusing on describing the case study situation and remember not to miss the underlying issue
o Separate the strategic management issue from the operational issues
o Identify for whom the issues is a problem
o Examine possible alternatives
o Present a realistic implementation plan
o Address the specific issues
o Support ideas with evidence from research, studies or theories
Recommended font Times Roman 12.References, both within the text and at the end should be appropriate and conform to the standard Harvard format.

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