Your task is to read the attached Daily Chronicle article about the critical shortage of blood supplies in this area.

This is a real, emergency situation. Assume that Heartland Blood Centers has hired you to write a very quick PR plan to communicate the message and get more people to donate blood … immediately.

You may use the textbook and/or any sources on the Internet. If you
Google something like, “How to write a PR plan,” you’ll find many useful materials.
Find a user friendly model/template, and use that to create your own plan.

How this activity will be graded
? Quality of writing
? Completeness and specificity of assessment
? Ideas for improvement
? Research/data from comparable situations

Heartland Blood Centers reports critical blood shortage | Daily Chronicle http://www.daily-chronicle.com/2017/01/13/heartland¬blood¬centers¬reports¬critical¬blood-shortage/aitj9uy/?__xsl=/print.xsl 1/1 Heartland Blood Centers reports critical blood shortage Published: Saturday, Jan. 14, 2017 12:07 a.m. CST Heartland Blood Centers representatives say the center is in critical need of several blood types to meet the demands of hospitals in northern Illinois and northwest Indiana. As of Friday morning, officials at Heartland Blood Centers are reporting less than a one day supply of O-positive, O-negative, B-positive and B-negative, with the potential to reach critical levels on all other types. Patient traumas, surgeries, weather and illness have had a critical impact on patient blood inventory needs. The closest Heartland Blood Center is at 2428 Sycamore Road in DeKalb. Heartland has increased capacity to allow for more flexible scheduling at any of 13 donor centers or mobile blood drives. All donors will receive a $10 Noodles & Co. coupon, compliments of Noodles & Co. Call 800-786-4483, visit www.heartlandbc.org or text APPT to 444-999 to schedule. Copyright © 2017 Daily Chronicle. All rights reserved