Harold Swift vs. Ecumenical Bagel Company

case study you are required to produce a case study showing evidence of application of marketing planning to analyse the marketing planning of any company of your choice.You may choose the case of a prominient business (ASDA, Mcdonald,hsbc barclays. etc.) Operating under the recent economic environment.

Discuaa the marketing planning determine why the company has been succesful or a failure in the currentcompetitive business environment.

LO1 Be able to compile marketing audits

1.1 review changing perspectives in marketing
planning

1.2 evaluate an organisation’s capability for
planning its future marketing activity

1.3 examine techniques for organisational
auditing and for analysing external factors
that affect marketing planning

1.4 carry out organisational auditing and analysis
of external factors that affect marketing
planning in a given situation

LO2 Understand the main barriers to marketing planning

2.1 assess the main barriers to marketing
planning
2.2 examine how organisations may overcome
barriers to marketing planning
LO3 Be able to formulate a marketing plan for a product or service
3.1 write a marketing plan for a product or a
service

3.2 explain why marketing planning is essential in
the strategic planning process for an
organisation

3.3 examine techniques for new product
development

3.4 justify recommendations for pricing policy,
distribution and communication mix

3.5 explain how factors affecting the effective
implementation of the marketing plan have
been taken into account
LO4 Understand ethical issues in marketing

4.1 explain how ethical issues influence marketing
planning

4.2 analyse examples of how organisations
respond to ethical issues

4.3 analyse examples of consumer ethics and the
effect it has on marketing planning
Conclusion and recommendation