Where does this program fit in the Harley-Davidson value chain? From a value chain perspective, how does the Rider”s Edge program at Harley-Davidson support the firm”s strategy?
Problem 3-50
What specific executional cost drivers are important in this business? How should the firm use them to improve its sales rate?
Problem 3-51
Identify the important structural cost drivers for the company and the related strategic issues that it should address to be competitive.