Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.

Discuss

History, effectiveness, benefits, controversies, debates, what is it and how has it affected the marketing world. Basically anything related to Green marketing.

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Posted on May 27, 2016Author TutorCategories Question, Questions