One of the strengths that Google Company has against other emerging competitors such as Microsoft Company is the ability to organize large in a systematic way to enhance customer’s experience through easier accessibility. Google has succeeded to launch undifferentiated targeting in social networking sites where it has made information available to many people. For example, there are more than 600 million users of Facebook and Google has launched advertising software called AdWords-a key word based advertisings that have allowed companies to advertise their products on the social sites such as Facebook. AdWords program has earned Google Company a lot of revenues by posting products and services at fair prices on Facebook compared to the emerging companies such as Microsoft. As such, this has helped the company to reduce money lost through advertisement of its products, and gained substantive competition against Microsoft Company (Steiber, 2014).

Beyond its search functionality, Google has expanded its advertisement-based revenues to include mobile phone operating systems and applications such as AdSense. AdSense operating system has evolved Google online marketing strategy by dominating half revenues and traffic generated by mobile users. For example, more than half Google revenues have been generated outside United States; a strategic to control the diminishing desktop customer-based market. Instead, in 2008, Google Company has dominated Russia and China markets where the operating system has been compatible with Android which is the most preferred phone models by the users (Steiber, 2014).

Due to the fines that the company has incurred through posting of its wide range of services on other websites, Google has used Cloud computing strategy where it offers its products that appeal mass market. The company has avoided incurring further fines by using Cloud computing to reach its customers through targeting and segmentation marketing (Steiber, 2014).

References

Steiber, A. The Google model: Managing continuous innovation in a rapidly changing world. New York, NY: Springer Science & Business Media