GLO-Bus simulation report
(I) Global Cost Leadership Strategy Did the company pursue a competitive advantage aimed at having Lower Costs and selling at Low Prices than rivals?
(V) Four Regional Strategy Did the company pursue a four regional strategy each tailored to the different needs of each of the four markets – North America, Europe-Africa, Asia-Pacific, Latin America?
(I) PESTEL Analysis Wider-macro environmental factors and implications for subject industry (Draw on information from the Glo-Bus website / Participant’s Guide) (Draw on actual data used in running the company) (Draw on supporting evidence from relevant external sources)