Given a business situation describing a company’s product and general business strategy, complete the actions below:

o When the company’s product is sold in the US, give an example of each of the marketing environment forces, the impact on marketing the product (positive or negative),

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and recommend how the company should take advantage of/ respond to each example.

o Assume the company is planning to introduce the product in a new foreign market area, __ (instructor designates the country)____. Recommend an overall promotional (integrated marketing communication) strategy to support the market entry

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(major actions, general sequence). Outline at least one marketing (distribution) channel that could be used to reach buyers in this foreign market. Provide supporting rationale.

o Use 2 data sources to support your recommendations for the foreign market (background information on the foreign market).

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