Generation Y ( 1976-1994) Much faster society- media communications. commercially aware at a much younger age.

using both primary and secondary research to support your work you will create an illustrated report of the following

1. An analysis of the generation and the many dynamics and lifestyles that exist within this generation with supporting visuals.

2. create a visual pen portrait with written justification of one subculture consumer group within this generation age group. consider the following using key marketing theory to support your findings of this group.

– the demographics and psychographics of the group
– the lifestyles of this consumer group
– the key motivations and buying behaviour
– influences & collectives
– future trends & opportunities / challenges from a marketing and promotion aspects to your consumers
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