-What do you want to say to your audience as a member of your academic discipline?
-How do you introduce your discipline to your new members of the discipline/program?
-What do your audience know or do not know about your discipline?
-How can you help your audience better understand how writing is used to create and communicate knowledge?
-How do you help your audience become better readers and writers within the discipline?
-What is your audience’s attitude toward your subject/discipline?
-Do they trust you and your subject and source?