Teaching Cultural Diversity
May 26, 2020
ip5 strategic management of human assets
May 26, 2020

Feasibility Report

Feasibility Report

The United States has Disney Land, Europe has history and culture, The United Arab
Emirates is a transit destination hub, mega shopping precinct and entertainment complex.
With recent tourism infrastructure spending in Singapore and Malaysia, there is increasing
pressure and competition for Australian based destination tourism. Being competitive and
attractive to a global tourism destination and attraction market requires strategic planning
and long term, coordinated infrastructure development.

Given these current difficult circumstances and the global economic uncertainty, you have been asked by the Australian
Tourism Authority to develop a feasibility study/proposal around a uniquely Australian
attraction (of the size and scope to match Disney Land in Orlando).