The final product of the assignment will be a formal report containing each of the above mentioned components, the supporting data and a recommendation for the company. The report should be organized in the following sections:

o Executive summary
o Introduction
o Company and industry characteristics
o Financial Statement and Ratio Analysis
o Cash flow forecast and analysis
o WACC analysis
o Stock Price calculation and comparison analysis

Preliminary Report-Section
Detailed examples of competitive advantage and challenges,documented sources

Identification of key differences and similarities with industry norms and justification of choices of competitors

Analysis of Historical Data- Section
Company History 4-5 Years, good analysis of differences
Industry Data 4-5 Years, good analysis of differences