INDUSTRY AND EXTERNAL ENVIRONMENT ANALYSIS

INDUSTRY AND EXTERNAL ENVIRONMENT ANALYSIS
Paper details

The purpose of this assignment is to provide an opportunity to utilise your skills and knowledge of strategic planning to undertake the tasks associated with the key question of where are we now in relation to the external environment and industry structure currently facing your chosen organization.
You will conduct a ‘five forces analyses’ for an industry of your choice. Based on your analysis, you need to indicate how profitable do you think the industry currently is and what are the factors driving that profitability. Also discuss how will these factor change in the future and what will be the effect of these changes on industry profitability.

10 A4 Pages maximum (plus appendices)