External Environment and Competitive Position

Paper instructions:
External Environment and Competitive Position
Complete an industry analysis and a five forces model analysis including an assessment of Whole Foods Markets closest rival. Be sure to answer the following questions:

· What are the driving forces of change in the industry in which Whole Food Market competes? How has the company changed its strategy to address driving forces?
· Where does WFM stand within the industry based on the five forces model of competition analysis?
· Which of the five forces exert the most pressure on the company? What has the company done to relieve this pressure?
· What are your recommendations to further reducing pressure from these forces?