EXTERNAL ASSESSMENT

1. External Audit/Assessment
This paper already have economic ,social, cultural, demographic, and environmental, political, governmental, and legal, technological, and competitive.
But I need to add and write about two more point
___ The assessment evaluates and discusses the strategic implications of the above conditions and/or trends for the organization’s industry.
___ The assessment draws heavily on outside research on the industry.

Second

EFE matrix
___ Fifteen to 20 significant factors that affect the industry and the organization, including both opportunities and threats, are listed.
___ Opportunities and threats are clear and unambiguous. In particular, the opportunities listed are really opportunities and the threats listed are really threats.
___ The opportunities and threats are consistent with information identified in the external audit/assessment.
___ Weights and ratings used in the analysis are justified.
___ The EFE is technically correct with respect to weights, ratings, and weighted scores.
___ The results and implications of the EFE matrix analysis are briefly discussed.

Third
CPM matrix
___ The CPM includes the organization and at least two of its major competitors.
___ Eight to 14 appropriate critical success factors are listed.
___ Critical success factors are appropriately weighted, rated, and scored.
___ Weights and ratings used in the analysis are justified.
___ The information in the CPM harmonizes with the competitive analysis portion of the
external audit/assessment.
___ Results are discussed and significant conclusions are drawn.

Fourth
IFE matrix
___ Ten to 20 of the organization’s significant strengths and weakness are listed.
___ Strengths and weaknesses are clear and unambiguous. In particular, the strengths listed are really strengths and the weaknesses listed are really weaknesses.
___ The strengths and weaknesses are consistent with, and emerge from, the key internal
forces and financial ratio analyses.
___ The results of the financial ratio analysis are explicitly included in the IFE matrix
analysis.
___ The IFE is technically correct with respect to weights, ratings, weighted scores, e.g.,
strengths are rated as 4 or 3 and weaknesses are rated as 2 or 1.
___ Weights and ratings are justified.
___ The results and implications of the analysis are briefly discussed.
Fifth
2. Key Internal Forces
this paper has ___The most important strengths and weaknesses are identified
but need to add these 2 point
___ The assessment evaluates and discusses the strategic implications of the above strengths and weaknesses for the organization
___ The assessment draws heavily, though not exclusively, on outside research on the organization.