: Exploring Online Consumer Behavior Custom Essay

Exploring Online Consumer Behavior John, A. Smith & Jane, L. Doe Liberty University Abstract Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism?

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