Discussion: 75-150 words

Select a market research data collection tool. In what type of scenario would you use this tool? What would be the benefits and drawbacks of using this tool

Assignment: 75-150 each question

1.  Explain the potential challenges faced in an online focus group.
2. Explain why companies may still rely on mail in surveys instead of their cheaper counterpart, the online survey. Defend your response.

Assignment:

Write a 2-page paper (plus cover sheet and reference page) that addresses the following: You have been tasked with developing a market research plan for your company’s new line of lip balms for men and women. Determine what type of market research (primary or secondary) you’ll need to collect and the tool(s) you’ll use to perform your data collection. Include a section on any challenges you might face and how you’ll handle them. Be sure to include any sources you use to support your work.

Discussion: 75-150 words

How does globalization of domestic brands present unique culture problems abroad? How could these issues be avoided? How does an understanding of your culture allow you to better understand the culture of others?

Assignment: 75-150 each question

Why would a multicultural household be an attractive target for marketers? Explain your answer and provide a few examples of how a marketer might attempt to capture those consumers.

Assignment:

Write a 2-page paper (plus cover sheet and reference page) that discusses whether or not a US created marketing campaign for a line of health and wellness products would or would not be successful in China. What cultural concerns might need to be addressed, or would an entirely new campaign need to be created? Defend your response.

Discussion: 75-150 words

What do you think are some of the biggest challenges facing larger corporations expanding into foreign markets with regards to segmentation, targeting, and positioning? How can those challenges be mitigated?

Assignment: 75-150 each question

In your own words, explain what market segmentation, targeting, and positioning are and how important these concepts are to a purely online business.

Assignment:

Write a 2 page paper (not including a cover sheet and reference page) that examines market segmentation, targeting, and position for Apple with the iPad 2.

Discussion: 75-150 words

How are decisions made in your family? If single, would a consumer consult anyone for advice before a major purchase? If a consumer was married or had a family, how do you think they would handle major purchases like a house? A car? Defend your response

Assignment: 75-150 each question

Why is it important that marketers understand consumer’s behavior rather than consumer behavior? What are 2 ways companies make purchase decisions versus the way individuals make purchase decisions?

Assignment:

Describe how you would handle the decision making process in the following scenario: You and a close family member have decided to open your own retail clothing store. You have equal investment risk, but different skill sets that bring a well-rounded approach to the overall business strategy. Critical business decisions must be made and as with any business there are times when partners do not agree. Write a 2 page paper (not including cover sheet and reference pages) describing the business decision making process and how conflicts would be resolved for launching a controversial line of clothes. Your paper should include the following:

• What is the decision making process normally used by you and family member?
• Is there one person responsible for the new line of clothes or accessories due to their experience and skill set, or are decisions mutually agreed upon?
• Describe how the conflict would be resolved with you wanting to launch the clothing line, while your business partner does not.
• How would the decision-making process help resolve this conflict?

Consider the special challenge of working to make a company decision with family involvement.

Assignment:

Create a 7-9 slide PowerPoint presentation outlining the pros and cons of e-commerce. Be sure to include the following slides as part of your presentation:

• Cover slide that states the topic, your name, instructor’s name, class name, and the due date.
• An agenda slide that outlines what points will be expanded on during the presentation.
• At least 2 slides defining the pros and at least 2 slides defining the cons.
• A summary slide that recaps your pros and cons.
• You will need include a narrative in the notes section (at the bottom) of each slide. This is what you would be saying if you were giving this presentation to an audience in a real life scenario. This also helps demonstrate your understanding of the topic.
• Avoid filling a slide with a full paragraph or long sentence. Use bullet points.
• Avoid music or other sound effects. Transitions with motion effects can be effective when used appropriately. Use appropriately sized clip art.
• Keep with a traditional color scheme, light font on a dark background or vice versa so your presentation is viewer-friendly.
• Your font type should not be smaller than 24 point for this presentation.

Assignment:

Write a 2-page paper (plus cover sheet and reference page) that discusses your own consumption practices over the last ten years. List and explain the ways that online consumption activities have replaced or modified your real world consumption activities.