The purpose of the marketing plan is to improve business problems increasing customers’awareness in Joy’s Creative Arts’ products and services online and public communities. Curnow and Randall (2007) states, Strategic analysis, market assessment, strengths and Weaknesses, which a person can get the idea. No substance to found at this stage of the game. The marketing firm is selling ideas. It will not give you any specifics on a plan or recommendation until you sign on the dotted line” (p.16). The problems that need to achieve are increasing customer awareness on products and services, target right audience, increasing business growth and sales. Joy’s Creative Arts plan to add more products and services, more customers, do more opportunities and add more studio locations. Other problems include improve quality on products and services, offer dance programs that help improves customers’ family relationships, health, relationships with other and wellness. This company will need to find permanent locations and increase employment opportunities.

Joy’s Creative Arts created by Joy Michele Timmons in 2009, and a performance company developed performance dance programs for children, families and teens age 5 to adult beginners to professionals. This performance company educates and trained dancers and non-dancers to prepare to perform recreational activities, such as charity events, competitions, shows and videos. These dance programs benefits customers to improve their dancing, relationships their families and others, health, wellness, participate in careers and events.

        The objectives are to established Joy’s Creative Arts in 2009 and get additional assistance on helping this company to be successful for years. Then, the other objectives include increasing customers awareness on products and services online and public communities including targeting the right customers. Joy’s Creative Arts plan to find the good studio spaces to offer this company’s products and services; get funding to afford business expenses for this company. Then, the company plans to make at least $1,000,000 of sales by 2034.

        The scope of Joy’s Creative Arts is to determine where this company should offer dance programs and retail products, such as apparels and refreshments. Joy’s Creative Arts decided to offer dance programs and retail products in different states of USA, but also in fitness centers, apartments, recreation centers, daycare centers, schools, colleges, studios and gymnasiums.  Joy’s Creative Arts management team including the owner will work with Encrease company about developing plans to market this company’s products and services through websites and public places.

The key to success for Joy’s Creative Arts are have great teachers, staffs, evaluate any customer’s problems and make sure they are honest and have time to promote the studio’s marketing offers, such as special offers. Another keys to success factors include no matter the ups and down of the performance company ownerships, are able to use current and new effective strategies to stay a successful business. Finally, as a company, they will start out small by offering few performance dance programs, products and events and as a part-time business until this is a company in everything.

Joy’s Creative Arts plan to invest at least $50,000 by 2015 for the start up investment for this company. This company expected the sales and revenues to be at least $100,000, cost of expenses to be $20,000, gross margin to be 80% and make $80,000 gross profit in 2015. Then, in 2016, the expected the sales and revenues to be at least $150,000, cost of expenses to be $25,000, gross margin to be 83.33% and make $125,000 gross profit. Next, in 2017, the expected the sales and revenues to be at least $200,000, cost of expenses to be $30,000, gross margin to be 85% and make $170,000 gross profit. Finally, in 2018, the expected the sales and revenues to be at least $250,000, cost of expenses to be $35,000, gross margin to be 86% and make $215,000 gross profit. The future plans are to make good sales, increase dance programs, products, branch out in other states, such as North Carolina, Georgia and California besides Maryland, Other future plans includes doing more events that they have not done yet in the current situations.