The Case:

The CEO/MD of the Colourful Corporation has just returned from a skiing holiday with her family in the French Alps.  She passed through Grenoble enroute to the Alps and was very impressed with the business potential of the city.  She thinks that there is investment potential in the Grenoble region.  She didn’t have time to examine this potential in any detail but is considering a possible investment up to EU80m.  She noted  with some satisfaction that the principal industries in the city were education, tourism (associated with the snow industry), ICT, and wine.  She has asked you to join an investigative team she has put together, and to undertake a desk-top’ feasibility study in the form of a business case and send a soft copy to her by COB Mon 15 Dec 14, to provide her with investment recommendations related to these four industries. Your team will then travel to Grenoble to investigate on site, be briefed by a number of industry specialists and undertake visits to various companies in the region.  She regretted her briefing was so short, but she was leaving for China tomorrow and depended on you and your team to come up with a good desk top’ business report for her.

€¢Your business report will outline at least the key strategic, business, cultural, legal and economic factors as well as any current issues and challenges being experienced by the industries in Grenoble that an Australian manager planning to invest should be aware of, and provide some initial conclusions and your early recommendations.

Executive Summary

2 pages max (copy and paste; aim, conclusion, recommendation)

Table of Contents

Introduction                                     (100 words)

Aim of Report                                        (50 words)

This report provides a desk-top’ feasibility report and analysis regarding the current and future investment opportunities for Colourful Corporations in the industries of; education, tourism (associated with the snow industry), Information and Communications Technology (ICT) and wine in the city of Grenoble, France.

Factors and Issues (200 each issue, therefore 2000) €“ Test how each fact relates to the Aim

External Environment Analysis (test how each factor relates to the aim)        (600 words)

the economic system

Economy of the EU, France and Grenoble                   Hadrian

Real GDP growth rates                        Hadrian

the monetary system                            Hadrian

trade relationship between Australia and the EU                Hadrian

taxation                                 Hadrian

Corporate tax

Value Added tax

employment Law and                             Carmella

business regulation                            Carmella

Business Culture                                 (200 words)

Hofstede/Gannon/Tompanaars                     Gerard

Business Entry Strategies                            (200 words)

Takeover/Merger/JV/Greenfield/Franchise                Hadrian

Market Analysis -everyone starts by doing PESTLE/SWOT/PORTER for their market, this goes in Appendix and then gets distilled into 200 words each under the following headings

Education                                (200 words)

Product Description

Product Objectives

Target Market                            Carmella

Value Proposition/Competitors/Differentiation

Tourism                                (200 words)

Product Description

Product Objectives

Target Market                            Arthur

Value Proposition/Competitors/Differentiation

ICT                                    (200 words)

Product Description

Product Objectives                         Gerard

Target Market

Value Proposition/Competitors/Differentiation

Wine                                    (200 words)

Product Description

Product Objectives

Target Market                                   Bianca

Value Proposition/Competitors/Differentiation

Conclusion                                         (100 words)

Past and Present facts.                            Hadrian

Recommendation                                     (100 words)

Future                                    Hadrian

Invest in XYZ (or none)

Justify

Annexures

Repeat for each product (Education, Tourism, ICT, and Wine)

Product SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Product PESTLE Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Environmental Factors

References

Do as you go€¦ don’t leave until the end (use something like Cite this for me’ website).

Pestle Example

Swot Example

Porters Example