Project description
ATTENTION WRITER: PLEASE SEE ATTACHMENT FOR COMPLETE INSTRUCTIONS –

WRITTEN ASSIGNMENT ONE: Preparing a Blog Entry

For this assignment, write a brief (250 words or less) blog posting of your choice:

€¢ Textbook (p. 237) complete Blogging Skills #13- Comic-Con International. The audience for this blog is external to Comic-Con International.

€¢
€¢
€¢

OR

€¢ Textbook (p. 272) complete Blogging Skills Portfolio Builder- #17 €“ Good News Messages Adobe Systems. The audience for this blog is internal to Adobe.

Use the situational analysis framework presented below to help plan your message. Decide if a direct or indirect approach is appropriate.

Below is the Situational analysis framework:
Content the information you want to send in the particular situation; your main idea.
Purpose the reason why you are creating the communication; what you hope to have happen as a result of the message.
Audience all the variables that deal with the backgrounds and current roles of your listeners or readers, such as their interests, cultural heritage, education,

employment, relationship to the organization, values.
Role your position in the message (who you are: customer, vender, employee, manager, other).
Tone the way you want your message to sound (straightforward, friendly, authoritative, other).
Medium the way the message is delivered (letter, email, face-to-face discussion, blog, other).
Organizational Context the characteristics of the organization you are sending from and/or to (its values, shared history, how communication flows, its level of

formality or informality, its image, other).
Constraints the things over which you have no control (available time in which to create the communication, expectations for format, to name a few).

Please note: Keep the needs of your audience in mind as you write, and do remember to proofread your message. For an easy-to-follow chart on how to apply the three-

step writing process, see page 111 of Thill and Bovée (pictured below).

Another one €¦ next page just in case.

Continue€¦

Your assignment should be completed as either a Word (.doc) or Rich Text Format (.rtf) file. See the General Guidelines for Writing Assignments.

Composition Grading Criteria
Communicating through writing is critical on the job for expressing ideas and conveying information. It has the same importance in the classroom. Your writing reflects

your ideas and communicates your understanding of the topic to the instructor. All written assignments, including discussion board posts and essay exams, will be

graded on the composition elements listed below, as well as your understanding of the content.

WRITTEN ASSIGNMENT ONE: Preparing a Blog Entry

For this assignment, write a brief (250 words or less) blog posting of your choice:

€¢    Textbook (p. 237) complete Blogging Skills #13- Comic-Con International. The audience for this blog is external to Comic-Con International.

€¢
€¢
€¢

OR

€¢    Textbook (p. 272) complete Blogging Skills Portfolio Builder- #17 €“ Good News Messages Adobe Systems. The audience for this blog is internal to Adobe.

Use the situational analysis framework presented below to help plan your message. Decide if a direct or indirect approach is appropriate.

Below is the Situational analysis framework:
Content    the information you want to send in the particular situation; your main idea.
Purpose    the reason why you are creating the communication; what you hope to have happen as a result of the message.
Audience    all the variables that deal with the backgrounds and current roles of your listeners or readers, such as their interests, cultural heritage, education,

employment, relationship to the organization, values.
Role    your position in the message (who you are: customer, vender, employee, manager, other).
Tone    the way you want your message to sound (straightforward, friendly, authoritative, other).
Medium    the way the message is delivered (letter, email, face-to-face discussion, blog, other).
Organizational Context    the characteristics of the organization you are sending from and/or to (its values, shared history, how communication flows, its level of

formality or informality, its image, other).
Constraints    the things over which you have no control (available time in which to create the communication, expectations for format, to name a few).

Please note: Keep the needs of your audience in mind as you write, and do remember to proofread your message. For an easy-to-follow chart on how to apply the three-

step writing process, see page 111 of Thill and Bovée (pictured below).

Another one €¦ next page just in case.

Continue€¦

Your assignment should be completed as either a Word (.doc) or Rich Text Format (.rtf) file. See the General Guidelines for Writing Assignments.

Composition Grading Criteria
Communicating through writing is critical on the job for expressing ideas and conveying information. It has the same importance in the classroom. Your writing reflects

your ideas and communicates your understanding of the topic to the instructor. All written assignments, including discussion board posts and essay exams, will be

graded on the composition elements listed below, as well as your understanding of the content.
Criteria     Sub-standard     Novice     Proficient     Exemplary
Writing Process     Does not demonstrate that the paper has been proofread.
Does not demonstrate proper use of grammar.
Does not demonstrate proper use of punctuation.
Does not demonstrate organizational skills.     Demonstrates basic proofreading skills, but has errors.
Demonstrates basic grammatical skills but has errors.
Demonstrates basic punctuation skills, but has errors.
Demonstrates basic organizational skills, but has errors.     Demonstrates proficient proofreading skills.
Demonstrates proficient grammar skills.
Demonstrates proficient punctuation skills.
Demonstrates proficient organizational skills.     Demonstrates exemplary proofreading skills.
Demonstrates exemplary grammar skills.
Demonstrates exemplary punctuation skills.
Demonstrates exemplary organizational skills.
Content Presentation     Does not include introduction, body, and conclusion.     Missing one or more of the following: introduction, body, and/or conclusion.

Includes introduction, body, and conclusion.     Includes exemplary introduction, body, and conclusion.
Critical Thinking     Does not demonstrate critical thinking skills.     Demonstrates very basic critical thinking skills.     Demonstrates proficient critical

thinking skills.     Demonstrates exemplary critical thinking skills.
APA Format     Does not include APA formatting for citations, references, and headings.     Demonstrates some APA formatting for citations, references, and

headings, but has many errors.     Demonstrates APA formatting for citations, references, and headings, but has some errors.     Demonstrates exemplary use of correct

APA formatting for citations, references, and headings.

Please reference this  textbook:
Saint Leo University. (2013). Essential business skills (Custom). Boston, MA: Prentice Hall.